Web-based data are often considered as traces of social action available in real time and capable to provide answers to questions of governance and research also in real time, or at least faster than classical academic times. Considering the explosion of public and private tenders for studies based on these data and the opening of “media lab” capable of meeting effectively and quickly this demand, this project aims to:
(i) develop a critical reflection on action research based on these data in social sciences;
(ii) build an observatory of practices throughout a comparative ethnographic observation of a selection of “media lab”;
(iii) gather an international and interdisciplinary network for reflection and experiences sharing capable of producing theoretical, empirical and ethical recommendations about this approach.
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